Shyjal

Many startups, especially those backed by venture capital (VC), prioritize growth at all costs. VCs invest expecting rapid growth in key performance indicators (KPIs) and as a result, higher valuations. However, this growth-at-all-costs mindset often contradicts the original goals of founders.

Most founders, in their pursuit of relentless growth, lose the very freedom they set out to achieve. They end up working longer hours, experiencing more stress, and having less autonomy, all to meet the expectations of external investors. In reality, chasing these milestones often sacrifices balance and personal well-being. Instead of building a business that supports the life they want, founders end up serving the demands of others.

Starting a company with a different vision—one focused on freedom—means having control over money, time, and choice. Building a calm company centers on sustainable growth, profitability, and maintaining balance. True freedom is about creating a business that aligns with personal values and long-term vision, rather than constantly reacting to external pressures. It’s about choosing growth that supports the life one wants—not just the numbers investors want to see.